Three guidelines for successful bootstrapping

Relying solely on real customer revenues to build a business was not the most common approach in the late nineties, but James Quist saw it as the best way to retain flexibility and grasp the opportunity at hand.

In the series of discussions with entrepreneurs whose capital-efficient businesses are recognized “return leaders,” Kennet Partners Managing Director Javier Rojas sat down with James Quist, founder of MedeAnalytics, to discuss why bootstrapping the company was so successful, and what advice he has for company founders today.