Bootstrapping to a $200 million IPO

It is a well kept secret that some of the leading companies arrived at the top without taking early venture capital funding. Today’s market may call on companies to be more prudent in how they apply capital to generate returns.

Leading off a series of discussions with entrepreneurs whose capital-efficient businesses are recognized “return leaders,” Kennet Partners Managing Director Javier Rojas sat down with Greg Gianforte of RightNow Technologies to learn how he created a $200 million IPO from a bootstrapped venture.

RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve.

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