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Rakuten Marketing Bolsters European Footprint and Programmatic Technology with Acquisition of Nextperf

July 21, 2016,
by volcanic

12 July 2016 Rakuten Marketing announced that it has acquired Nextperf, a company with advanced machine learning for real-time ad and creative optimisation. While increasing its presence in Europe, this integration complements the existing Rakuten Marketing display technology with enriched user scoring and ad intelligence.

These enhancements to Rakuten Marketing award-winning ad technology follow recent investments in mobile, social and cross-device technologies, as well as the activation of data intelligence from across the Rakuten network. By reinforcing its long-standing capabilities with Nextperf ad intelligence, Rakuten Marketing is demonstrating its continued pursuit to empower marketers with the most effective technology for shaping consumer experiences and improving multi-channel performance.

“Rakuten Marketing highly values technological innovation, and the best way to deliver optimal performance to our clients is by continuously evaluating how we can improve and advance our offerings,” said Tony Zito, CEO, Rakuten Marketing. “We welcome Nextperf as a strategic addition to our technology and an anchor for expanding our presence in continental Europe.”

“We’re excited about the opportunities that lie ahead for Nextperf and our team as we join forces with Rakuten Marketing,” says Nextperf CEO, Vincent Karachira. “Throughout the process, we have been impressed with Rakuten Marketing’s vision to empower marketers, and are eager to deliver that vision to our clients globally.”

About Rakuten Marketing

Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience – marketing designed for a streamlined customer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing’s omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display, Rakuten Search and Rakuten Attribution.

Operating as a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States.

About Nextperf

Nextperf is a world leader in retargeting solutions and artificial intelligence applied to online advertising. The company is active throughout Europe as well as in Brazil and North America, and boasts a portfolio of nearly 1,000 clients for whom it guarantees the highest market ROI. Nextperf provides a scalable platform that allows marketing departments to manage their display budget alongside real-time analysis of user profiles, purchases and dynamic content creation. Constantly innovating, the company develops new models (skin retargeting, web to store, consumer advice within banners, video) and is able to carefully segment its targets.

Further information is available on the Nextperf website:

To view the original version on Rakuten Marketing, visit here.