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LoyaltyLion raises $12.5 million to help e-commerce companies meet the growing need for a data-driven loyalty and engagement platform

March 16, 2021,
by dsawicki

LONDON, England — March 16 2021

LoyaltyLion, a leading loyalty and engagement platform for fast-growth ecommerce brands, today announced the closing of $12.5 million in Series A funding with an investment from Kennet Partners, an international growth equity firm whose portfolio includes high-growth companies in Europe and North America. This growth investment supports LoyaltyLion’s mission to help ecommerce brands build a better understanding of what will drive long lasting customer relationships and use those insights to create unique and rewarding loyalty programs. 

This funding round takes place on the back of a number of years of significant growth for LoyaltyLion which it has achieved in a very capital efficient manner. In 2020, LoyaltyLion experienced triple digital revenue growth and doubled its headcount. With the new funding, LoyaltyLion plans to invest in growing its Development and Customer Success teams and further evolving its loyalty and engagement platform. This will give customers greater access to the loyalty expertise, features and integrations they need to build successful loyalty programs that connect and accelerate their ecommerce marketing efforts. They will also continue with global expansion plans and set up a physical office in North America.  

As part of this investment for expansion, Michael Elias, managing director and founder of Kennet Partners, will join the LoyaltyLion board of directors. 

About LoyaltyLion 

LoyaltyLion is a data-driven loyalty and engagement platform, powering growth for thousands of ecommerce brands worldwide. LoyaltyLion helps merchants build a better understanding of what drives longer-lasting customer relationships and provides the platform needed to create a unique loyalty program that increases retention and spend. Founded in 2012, LoyaltyLion is headquartered in London. Learn more at

About Kennet Partners

Founded in 1997, Kennet Partners is a Silicon Valley and London-based growth equity investor with $900 million under management. Kennet focuses on partnering with bootstrapped and fast-growing SaaS and tech-enabled services businesses with a focus on predictive analytics and AI and has a track record of building global market leaders and achieving high-value exits. For more information, visit